COMMITMENT IS THE FIRST STEP TOWARDS
At Mediatree, we are acutely aware that our responsibilities extend far beyond providing seamless IR solutions for our clients. We have a duty of care to right the inescapable wrongs of our chosen industry.
Sadly, a large carbon footprint is an unintended and environmentally damaging consequence of the work that we do when assisting our clients with their IR efforts. Long haul flights, car transfers and printing are synonymous with roadshows.
We are driven and motivated to limit the negative effects of our industry both internally as well as in the services that we provide for our clients.
A GreenerRoadshow is a roadshow or financial event (Investor Day, CMD, Results Presentation etc.) in which we team up with our client to mitigate the negative externalities of the IR activity as much as possible and then offset the remainder; the unavoidable damaging impact that IR activities have on the environment.
"Paving the way to sustainable Investor Relations"
4 Pillars acting as strong foundations for a GreenerRoadshow :
Define the objectives, estimate the footprint of the project, establish key mitigation areas and explore offsetting options
Lower the carbon footprint of the Roadshow through a bespoke action plan without compromising the IR objective
The calculation will take into account all aspects of the project to arrive at a total amount of carbon dioxide emitted
The final figure will be offset at the market rate on the final day of the project. This amount will be donated this to a Gold Standard approved offsetting programme